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The focus of this project is multi-visual approach of creating a social campaign regarding domestic abuse/ violence, with elements of a typical signage system layout digital application, and a poster for metropolitan areas.
A Logo for the campaign as well as the app was an important element in terms of distinguishment and recognisability; a reflection from my own viewership of existing brands and brand design.
It is important for a viewer to , at first glance, decipher what the campaign is campaigning and also recognise familiarity/ consistency in terms of who the design/ design studio is.
As following I decided to achieve this through colours, typeface, and messaging.
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